WOMEN OF STRENGTH™️
REAL WOMEN.
REAL STORIES.
REAL HEREOS.
An ode to female endurance and fortitude, WOMEN OF STRENGTH™️ honors the stories and sentiments of women that have shaped Freida as a mother, daughter, and designer. With brave hearts and bold spirits, these heroes share their own tales of tenacity first-hand with Freida Rothman. Join her in honoring these WOMEN OF STRENGTH™️ through a series of interviews and photography.
THE CAMPAIGN
“Our WOMEN OF STRENGTH™️ campaign celebrates groups of women who are role models and inspire younger generations with their positive outlook on life, perseverance, and incredible strength.”
- Freida Rothman, CEO & Designer
2024: Stewards of the Land
Featuring Women Farmers
In honor of Women’s History Month, FREIDA ROTHMAN honors the remarkable contributions of multigenerational female farmers, “Stewards of the Land”, with the indomitable legacy they cultivate across time. Their commitment, not only sustains our agricultural heritage, but also exemplifies the enduring spirit, passed down through generations, shaping resilient communities, and fostering, a legacy of strength, wisdom, and sustenance.
Inspired by Freida Rothman’s legacy as a second-generation jeweler, a devoted mother, and a pioneering woman CEO, the WOMEN OF STRENGTH™️: Stewards of the Land campaign celebrates the power of planting seeds, both physically and metaphorically, in shaping a brighter future.
2023: Champions of Resilience
Featuring Women in Sports
Join us in celebrating the remarkable stories of three phenomenal women in sports this year. For this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Champions of Resilience with the Ladies Professional Golf Association (LPGA). These exceptional women have shared incredible stories of strength to inspire and empower. With their powerful determination, positive attitude, and strong leadership skills, they have pushed through insurmountable challenges in life. Discover their incredible stories and be continuously inspired by their unwavering will to overcome.
2022: Ambassadors of Hope
Featuring Healthcare Heroes
In this edition of the campaign, we honor WOMEN OF STRENGTH™️ who are Ambassadors of Hope. We are celebrating six incredible healthcare workers who infuse HOPE into people’s lives every day, while being pillars of strength for those around them. These women have overcome unprecedented obstacles through the pandemic and persevered as leaders. Hope motivates positive action and influences a positive impact, and these women embody what it means to be an Ambassador of Hope. Discover their dynamic energy and inspirational stories.
2021: Honor Edition
Featuring Women in the Military
In the second edition of our WOMEN OF STRENGTH™️, Freida chose to celebrate women in the military, unsung heroes in our country, who exhibit resilience, honor, and courage. It was important to give these women a platform to share their stories of strength; how they overcame challenges in a male-dominated field and their many unforgettable accomplishments. Freida’s definition of strength goes back to her roots and her incredibly strong and resilient grandmothers, both Auschwitz survivors who lost their families during the Holocaust and the original inspiration for the campaign. These women of honor, from various branches in the military, broke barriers, made a difference, and paved the way for younger generations. Discover their inspirational stories of strength and honor.
2020: Resolute to Survive
Featuring Holocaust Survivors
Freida Rothman’s grandmothers were her biggest role models and the inspiration behind our WOMEN OF STRENGTH™️ campaign. As survivors of the Holocaust, her grandmothers and our six WOMEN OF STRENGTH™️, built families, cultivated communities, and continued to inspire those around them with their ability to live to the fullest, laugh and love wholeheartedly. We are honored to share the stories of these national treasures who triumphed over tragedy with remarkable resilience.
WOMEN OF STRENGTH™️ CAMPAIGN WINS THE AC DESIGN EXCELLENCE AWARD
Freida Rothman had the incredible honor of receiving the Accessories Council's Design Excellence Award for Social Impact of the STRENGTH bracelet.
"It is truly humbling and an immense privilege to have been recognized for the power and impact of the message behind the WOMEN OF STRENGTH™️."
- Freida Rothman
FR Gives Back
Our heritage is built on giving back and helping others. As a brand, we are constantly looking for charitable partnerships that align with our brand and core values. These meaningful relationships produce lasting positive outcomes in our communities.
"We know we are very fortunate and we know we have a responsibility to give back."
- Freida Rothman
From national organizations such as ABCD: After Breast Cancer Diagnosis to Nachas Health and Family Network, together we are making a difference.