WOMEN OF STRENGTH™️
LEGACY OF RESILIENCE
2025 EDITION IN PARTNERSHIP WITH
The Campaign
In honor of Women’s History Month, FREIDA ROTHMAN is proud to celebrate the WOMEN OF STRENGTH™: Legacy of Resilience campaign, recognizing the unwavering strength of widows of fallen heroes in service—women who have transformed loss into a legacy of strength and hope. This year, we are deeply honored to partner with FOLDS OF HONOR to support the families of those who have made the ultimate sacrifice for our country.
Freida's greatest inspiration has always been her grandparents. As Holocaust survivors, they found refuge in America - a place where they could rebuild their lives with hope, resilience, and unwavering strength. Their journey instilled a deep belief In her that strength isn’t just about endurance, but about rising above challenges and inspiring others to do the same.
That belief is at the heart of our annual WOMEN OF STRENGTH™ campaign - a celebration of extraordinary women who carry forward the legacies of their fallen heroes, uplifting military and first responder families with love and determination.
A portion of proceeds from the award-winning STRENGTH Bracelet will help fund scholarships that empower the next generation, ensuring that the stories of these heroes live on and that their families are given the opportunity to thrive. Through this partnership, we honor their sacrifice and continue to build a brighter future, together.
"Through the WOMAN OF STRENGTH™️ campaign, we aim to celebrate the remarkable achievements of resilient women and inspire future generations to pursue their passions with courage."
- Freida Rothman
WATCH THE CAMPAIGN
Rachel Faulkner Brown
Women of Strength
Alpharetta, GA
Rachel Faulkner Brown’s journey is one of profound loss and remarkable transformation. After the tragic death of her husband, U.S. Air Force Major Blair Faulkner, in a plane crash in 2008, Rachel was left to navigate life as a single mother with two young children. Devastated by grief, she turned to her faith and inner strength to rebuild her life, ultimately founding Never Alone Widows to support others facing similar hardships.
Through her organizations, Rachel has created a powerful community for widows and women in grief, providing hope, healing, and a sense of belonging. Her journey has been one of resilience, and she now shares her story to inspire others, showing that even in the darkest moments, there is light, strength, and a path forward.
WATCH THE INTERVIEW ON MARCH 5
Alex Maddox
Women of Strength
Williamson, GA
Alex Maddox’s life was forever altered when her husband, Patrolman Chase Maddox, was killed in the line of duty in 2018, just days before their son was born. Thrust into a new world of grief, Alex found solace in the lessons her husband had instilled in her, particularly his mantra, “The good will always outweigh the bad.” As a widow and mother, Alex channeled her pain into purpose, becoming an advocate for the families of fallen officers through her work with Band of Blue.
Her journey, marked by both profound loss and immeasurable strength, has shaped her into a leader who embodies resilience. Alex now works tirelessly to create experiences and support for others navigating similar tragedies, showing that, even in the face of unimaginable pain, it is possible to heal and move forward with hope.
WATCH THE INTERVIEW ON MARCH 19
Shannon Allen
Women of Strength
Athens, GA
Shannon Allen’s story is one of unwavering devotion and incredible strength. As the full-time caregiver to her husband, U.S. Army Master Sergeant Mark Allen, who was severely injured in Afghanistan, Shannon embraced the challenges of caregiving while raising their children. After Mark’s passing in 2019, Shannon faced the daunting task of finding a new sense of purpose while honoring her husband’s legacy.
With the support of organizations like FOLDS OF HONOR, Shannon has built a life rooted in resilience and love for her children, Cody and Journey. Her journey reflects the power of perseverance, and she continues to inspire others by sharing how strength is forged in the face of adversity, showing that even in loss, there is the potential for growth, healing, and an unbreakable spirit.
WATCH THE INTERVIEW ON MARCH 26
ABOUT
FOLDS OF HONOR
Folds of Honor is a nonprofit organization dedicated to providing educational scholarships to the spouses and children of America’s fallen or disabled military service members and first responders. Founded in 2007, the organization has awarded nearly 62,000 scholarships, with a commitment to transparency and 91% of funds supporting its programs.
Join Thousands of Women Across the Country and Wear Your Strength
STRENGTH is more than resilience - it’s the ability to rise, to inspire, and to empower others along the way. The STRENGTH Bracelet is more than just jewelry; it’s a symbol of perseverance, unity, and support.
With every purchase, you’re not only honoring yourself and the incredible women featured in our WOMEN OF STRENGTH™ campaign, but you’re also giving back to FOLDS OF HONOR, helping provide educational scholarships to families of fallen and disabled service members.
Wear your STRENGTH. Share your impact. Shop to give back today.
The STRENGTH Bracelet
- Regular price
-
$495.00 - Regular price
-
- Sale price
-
$495.00
