WOMEN OF STRENGTH™️
Military Honor Edition
2021 EDITION IN PARTNERSHIP WITH WEST POINT ACADEMY
The Campaign
In the second edition of our WOMEN OF STRENGTH™️ campaign, Freida chose to celebrate the women in the military, unsung heroes in our country, who exhibit resilience, honor, and courage. It was important to give these women a platform to share their stories of strength; how they overcame challenges in a male-dominated field and their many unforgettable accomplishments. Freida’s definition of strength goes back to her roots and her incredibly strong and resilient grandmothers, both Auschwitz survivors who lost their families during the Holocaust and the originial inspiration for the campaign. These women of honor, from various branches of the military, broke barriers, made a difference, and paved the way for younger generations. Watch their inspirational stories of strength in the interviews below.
Sara Potecha
Former Army Captain
Former Army Captain, Author of West Point Woman, Speaker and Consultant to Fortune 100 companies and one of the first women to graduate from the United States Military Academy at West Point.
Sara Potecha is an accomplished author, speaker and consultant who has led cultural transformation initiatives for Fortune 100 and 200 companies and coached hundreds of leaders to higher levels of performance. As one of the first women to graduate from the United States Military Academy at West Point, Sara learned firsthand about overcoming adversity while she learned how to become a leader.
“You can define yourself as a woman, but you can also be a woman of strength. Your femininity is your strength.”
- Sara Potecha
Meredith Brown
22-year US Marine Corps Officer and current Senior Business Continuity Consultant at a global financial institution
Meredith Brown is a retired Major from the United States Marines. By building strong leadership skills as a Marine, Meredith Brown has a long list of accomplishments and has successfully led teams at international companies. The culture and lifestyle of the Marines shaped her to become an effective leader, focusing on the mission and caring about the people she leads.
“We want to serve. We want to feel like we’re part of something bigger than ourselves. Honor isn’t above you, it’s about others, it’s about how you treat others.”
- Meredith Brown
LTC June S. Copeland
Lieutenant Colonel, United States Army
June S. Copeland is currently serving as a Lieutenant Colonel in the United States Army. When graduating West Point, she didn’t know the long gray line would continue with her three daughters, June, Jeilyn and Jasmyn. In addition to persevering through her own challenges in the military, June’s strength and honor were apparent while raising her three daughters. June, Jeilyn and Jasmyn look up to their mother’s strength, and recognize the leadership, lessons and values from West Point that she passed on to them.
"I teach my daughters everything that I would have wanted to know, Don't allow yourself to be put in a box. Figure out who it is that you're brought here to be, figure out what it is you were brought here to do and do that. Do it with everything you have in you."
“Figure out who it is that you’re brought here to be. Figure out what it is you were brought here to do and do that. Do it with everything you have in you!”
- LTC June S. Copeland
Kelly Zachgo
West Point Military Academy Graduate Class of '80 | Colonel, US Army, Retired
Kelly Zachgo is a retired Army colonel commissioned in Field artillery and also worked in the Information Systems field. She served 28 years in both Active and Army Reserve after graduating in the first coed class of West Point in 1980. While in the Reserve, Kelly raised three children while also working in various engineering disciplines with expertise that spanned the realm of health and safety, quality, investigation, environmental, information systems, military operations, training, specialized refinery processes, research, quality and project management.
Kelly's passion now focuses on recognizing heroes as a volunteer with the Oklahoma Military Hall of Fame while also giving back through other community organizations.
"I always think of the West Point Honor code, which says a cadet will not lie or cheat or steal, nor tolerate those who do. And so I've tried to use that in my life and throughout my career."
- Kelly Zachgo
Marene Allison
West Point Military Academy Graduate Class of '80
Former Captain US Army | Chief Information Security Officer, Johnson & Johnson
Marene Allison is Chief Information Security Officer for Johnson & Johnson, responsible for protecting the company's information technology systems and business data worldwide. Prior to Johnson & Johnson, Ms. Allison was the CSO for Medco, head of Global Security for Avaya, and Vice President of Loss Prevention and Safety for The Great Atlantic and Pacific Tea Company. She has worked as an FBI Special Agent, served in the U.S. Army, and graduated from West Point in the first class to include women. Ms. Allison is also a board member of H-ISAC, West Point Women, and ASIS International
"Taking everything I learned through the course at West Point, while I was in the military, while I served as an FBI Agent in law enforcement and putting those skills to bear to be able to protect the intellectual property, the information that is necessary to ensure that the vaccine gets into those arms, a billion arms across the world."
Dawn Marie Westmoreland
MM/HRM, CPC, CH | 20 Year Retired Air Force Veteran & Speaker, Life Coach, Author, Radio Talk Host and HR Consultant
Dawn Marie Westmoreland has always found her joy in inspiring, supporting, and empowering those who need it most. As a retired Air Force Veteran and Human Resource Consultant with over 30 years of exprience, Dawn’s mission is to reduce workplace bullying and discrimination. She aims to empower others who look to her for help. She helps employees and employers create safe and respectful work environments.
“Life is evolving. There aren’t challenges in life, just opportunities to grow and learn from each lesson."
Kelsey Baker
Captain, USMC
Kelsey Baker is a former Logistics Officer in the United States Marine Corps. She specialized in getting supplies to Marine’s facing combat and fighting in our primary regions of warfare. Kelsey is a former uniformed victims advocate for military sexual assault and is working on her civilian victim advocacy credentials.
Her ultimate goal is to bridge the gap between civilians and military and affect change as sexual health education and the outcomes of childhood trauma through her newfound career path of writing.
“I identify honor with integrity and trying to do what’s right by your own moral compass.”